The Focus 4 Blog

Website Objectives Make a Difference


objectives

Designing a website is a big investment. It takes time, money and talent to make a successful site. Whether you hire a web design firm, an SEO firm or you…  



Choosing Your Website Color Scheme


website-color-trends-2016

What color is your website?  Do the colors influence visitor behavior?  Did you choose them strategically?  Should they, and should you? First, think about the colors you chose for your…  



Short and Simple Website Copy


typed_word_proofreadingandediting

Keeping copy short and simple on your website can sometimes prove to be a challenge. Verbose writing can lead to more grammatical errors, rambling and just plain too much information….  



Dramatic Pictures for Your Website


Add dramatic images to posts

A picture may be worth a thousand words, or it may be worth its weight in gold.  On your website, if it captures even one client, it has proven its…  



Non-profit Website Developed as a “Sister Site”


NPDESCompliance.org website launch

Our clients at the National Stormwater Center (NPDES.com) advocate for compliance with the Clean Water Act by providing training and certification for stormwater inspectors nationwide. They recently incorporated a non-profit organization…  



Nonprofit Website Redesign for DoC Ministry


new nonprofit website redesign for DoCM, 2016

Focus 4 was honored recently to be asked to assist with a nonprofit website redesign project for Daughters of Christ Ministry, based in North Carolina.  This was a joint project…  



Drafting a Privacy Policy for Your Website


website privacy policy made public

Do you have a privacy policy for your website? Even though it’s not legally required in the U.S. or Canada (it is over in Europe), it is highly recommended if…  



Putting “Mobile First Design” First


example of mobile first website design

It’s a fact that more people view websites on mobile devices than on desktop computers. It would make sense, then, to begin designing a website with the optimal mobile display,…  



Adding Video to Your Website is Strategic Digital Marketing


Vimeo logo

If you’re thinking about adding video to your website, you’re on the right track. Web users love videos, so search engines love to give high ranks to websites with videos….  



Help! My Website Is Down!


website down error message

It happens to almost every company at one time or another – either the website is down or the email system has difficulty. What’s the best way to get help…  




Partnerships and Associations

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